How Businesses Use Learning & Memory to Affect Consumers Essay - 1

How Businesses Use Learning & Memory to Affect Consumers - Essay Example What makes the study of memory so complicated is that humans have disparate methods by which information is encoded and retrieved, which is largely dependent on the level to which the human finds information relevant and important. Marketers, today, seem to understand these differences in learning and memory processing and generate marketing content (i.e. advertisements, banner ads or even digital marketing via technology) that alter the encoding process of consumers so that they will be better able to recall a brand or find personal preference toward the product or service. Consumers all have different learning processes, however there is research evidence that consumers are biased in learning as it relates to their personal stereotypes as well as the degree to which marketing information is considered relevant to the consumer. This essay focuses on the phenomenon of constraint theory in learning, consumer biases and offers an evaluation of how marketers persuade consumers to favour their brand based on consumer memory processing and learning characteristics of important target consumers. Consumer biases in learning and constraint theory It is the goal of marketers, from a competitive standpoint, to establish brand recognition in the minds of important and profitable consumers. Brand recognition is the ability of consumers to recall a particular brand under disparate conditions and be able to effectively recall logo, brand name and even brand-related slogans and jingles and link this recognition to the product or service (Schiffman and Kanuk 2010). Establishing brand recognition is critical to marketers as if they cannot recall the brand, the brand will not be considered as a potential purchase or sought as an alternative in the consumer behaviour model (Tan 2010). However, in order to establish this important aspect of brand management, marketers must first understand how consumers encode and retrieve information. The memory encoding process is complex in con sumers and is often associated with the degree to which a consumer finds a particular stimulus to be enjoyable or relevant to their lifestyles or needs. Encoding processes are strongly related to the pre-existing personal experiences and phenomenon to which consumers are exposed (Yun Yoo 2008; Cameron 1999). For instance, a consumer that is given a glass of branded alcohol in an environment where there is a crying child will likely not result in the production of strong memories that favour the brand. However, when given the same branded beverage in an environment where there is fun social activity in the individual’s peer network, the situation will be encoded as a powerful memory with positive associations between brand and experience (Cameron 1999). Therefore, there is significant evidence in the memory encoding process that a person’s level of interest and involvement determines whether positive or negative cognitive associations are created in the memory encoding and retrieval processes. This is how marketers, today, are able to utilise memory processes in consumer target groups to gain positive brand recognition and general positive sentiment toward a brand. Marketing literature tells business leaders that when a brand is able to provide consumers with a perception that the brand can enhance their lifestyles and provide self-expansion (i.e. social status improvement or lifestyle enrichment), they are likely to develop very strong emotional attachments to the brand

John Fitzgerald Kennedy Essay Example for Free

John Fitzgerald Kennedy Essay John Fitzgerald Kennedy was elected the president of the United States of America in 1960 at a young age. At that time, the General Eisenhower was ageing. He was known for his frequent heart attacks and his love for golf than he was, for his opposition to the military industrial complex especially among the young people. At the same period, the young generation had a sense of optimism, that nothing was impossible and that no problem could go unresolved. The time had come for the older generation who had made mistakes to move over and let the new comers find solutions to the problems that faced Americans. They did not want to repeat the mistakes that the older generation had done, like the wars and the crusades against the ‘red menace’. These ideas motivated their white supporters and the black students from the South who were fed up with the policies that ruled them before. As a young catholic politician, JFK, together with a young black Baptist minister, Martin Luther King, expressed their high hopes and the dreams for the era of the young generation to rule. William Terence says that it was this young generation that had loyally pledged allegiance to the flag each morning in school, and it was in the schools across the nation that they were told of the unique promise of America. While the adults were concerned with leisure, the young generation, who had been constantly reminded in high school of their fortunate status as citizens of the wealthiest democratic society in the world, was determined to make the American dream become a reality. (William T. M. R. , 1997, pgs 57-58) President Kennedy’s cause on civil rights According Garth E. Pauley in the book, â€Å"The modern presidency and civil rights†, President Kennedy was known as the champion of civil rights and the leader of a ‘second reconstruction’. His attitude towards the civil rights has been considered irrational. It is said that he was not knowledgeable on the civil rights because they were alien to most of his experience. He was from a privileged lifestyle that did not provide him with a deep knowledge or feelings about the racial prejudices that his fellow citizens possessed. He also had little interaction with black people in Boston or in Hyanisport except as servants. However, meetings with the African Americans leaders seemed to advance the president a little in his own commitment to human rights. He was sympathetic of the many problems confronting the blacks, and therefore worked to ensure the passage of the housing, employment, tax and education measures to help improve the circumstances for the black people. (Pauley Garth E. , 2001, pgs 105-112) In 1963, Kennedy ultimately took strong action on civil rights and spoke about the moral imperative of racial inequality. In doing so, he needed to satisfy the score of Americans, who protested against prolonged federal inaction, reduction in the potential for racial violence and attempt to maintain the shred of confidence that the African Americans still had in the federal government. President Kennedy also wanted to aid the moderate civil rights leaders like Roy Wilkins, Martin Luther King, Jr. and James Farmer in securing their objectives lest the movement be taken over by radicals. He also led the fight for civil right in order to prevent the isolation of black leadership and the embitterment of the African American people. (Pauley Garth E. , 2001, pgs 105-112) JFK’s core beliefs President Kennedy was a man with core beliefs concerning certain issues surrounding humanity. An example of such beliefs is his stand on war and the Cuban missile crisis in 1943. His aversion to war was more pronounced during the first decades of the nuclear era. As early as 1947, the 29 year old freshman and congressman was gripped by the escalating suspicions of the cold war, which drove him to warn of the nuclear apocalypse publicly. In his own words, he said that, â€Å"The greatest danger is a war which would be waged by the conscious decision of the leaders of Russia some 25 or 35 years from now. She will have the atomic bomb, the planes, the ports, and the ships to wage aggressive war outside her boarders. Such conflict would truly mean the end of the world and all our diplomacy and prayers must be exerted to avoid it. † His words show his core belief on war, that it is immoral and inhuman. Stern Sheldon M. , 2003, pg 40) In the book Averting the ‘final failure’, Sheldon says that in all of president Kennedy’s life, he had a high regard for personal courage and toughness, but at the same time, he loathed the brutality and the carnage of war. He also had a profound historical paradox; that human beings had never been capable of building a peaceful and stable world, but at the same time, war, especially between nations possessing nuclear weapons, was no longer a rational option. The president was also an anti-communist just like his missile crisis advisers, but he understood that once military conflict was unleashed between the nuclear superpowers, all bets were off. (Stern Sheldon M. , 2003, pg 41) The Cuban missile crisis provided the supreme test of President Kennedy’s capacity to have an open mind and, at the same time, to hold fast his core beliefs about war in the face of unyielding pressure from the experts around him. (Stern Sheldon M. , 2003, pgs 41) The president also believed in liberty and in doing what one wanted to do. He was an athlete, a family man, and the Pulitzer Prize- winning author. He did anything he wanted to do, and hence his decision to engage himself in politics at such a young age. (Gramm Kent, 2001, pg 183) Effect of Catholic background to JFK’s rule Religion is one of the critical elements emphasized especially by the Democrats in presidency, who confess that they must retain the trust of God fearing Americans. In 1960, The Democratic Party appointed John. F. Kennedy as their presidential candidate, despite him being a catholic, but most of his supporters Protestants. He was the second catholic to receive the presidential nomination after Alfred E. Smith of New York, thirty two years earlier. Smith suffered a devastating defeat after a campaign that was marred by vicious religious bigotry. Given this history, JFK addressed a speech before hundreds of Southern Baptist religious leaders in Houston, Texas, on September 12, 1960. In his speech, he expressed his regrets in the necessity of religion to the American presidential candidates. He said that there were other more important issues that could be considered to help decide who the president should be, like hunger, disease and inequality. (North David, 2004, pgs 97-99) He added that issues like war, hunger, ignorance and despair knew no religious barriers. But since his catholic background had had made religion an issue in the campaign, Kennedy said that, â€Å"it is apparently necessary for me to state once again- not what kind of church I believe in for that should be important only to me, but what kind of America I believe in. † He also said, â€Å"I believe in an America where the separation of church and state is absolute, where no Catholic prelate would tell the president (should he be a catholic) how to act and no protestant minister would tell his parishioners for whom to vote†¦. † He further stated that his conception of America was one in which â€Å"no public official either requests or accepts instruction on public policy from the Pope, the National Council of Churches or any other ecclesiastical source† and â€Å"where no religious body seeks to impose its will directly or indirectly upon the general populace or the public acts of its officials. † President Kennedy believed that religion should be a president’s own affair and should not affect American policies or the way he rules. (North David, 2004, pgs 97-99) JFK’s death and its effect on the civil right movements On November 22nd, 1963, the civil right movement received a crushing blow of JFK’s death. The president was solidly behind the civil right efforts and was actively pushing Congress for the passage of a major rights bill. This bill would make possible full equality among the African Americans and the Whites. On a visit to Dallas, as President Kennedy rode with his wife Jackie in a convertible in a parade, three shots rang out, hitting Kennedy in the head and neck. The president died shortly after. The death of the president made the future of the civil rights legislation uncertain. It was however ironical that the death of the president strengthened the proposed civil right bill, an advantage to the civil rights movements. Prior to his death, any civil rights legislation would have required significant compromise to pass both houses of congress. After his death, President Johnson (his successor) refused to compromise. The civil right Acts were also boosted by the fact that the presidential election was upcoming, and Johnson strongly endorsed the Civil Rights Act. With key Republicans emerging as allies and other law makers less inclined to squabble over a bill an assassinated president supported, the bill passed both houses of Congress with no significant changes. Later on, President Johnson passed the Civil Rights Act into law. Effect of John. F. Kennedy’s presidency in the 21st century Today, the values of John F. Kennedy are evident, an example being the election of President Barack Obama. President John, F. Kennedy fought for equality among the African Americans and the Whites. In the 1960, it was impossible for a black man to become the president. All this started to change when President Kennedy pushed for the passing of the Civil Rights Act of 1964. His assassination was a boost to passing of the bill, signaling the beginning of equality among all. The election of president Obama was definitely a reaping of fruits from the seeds sown by President JFK. The policies of President John F. Kennedy are seen in effect today, where equality reigns among all Americans, regardless of their cultural background, race or color. The fact that President Obama became president at 47 years could also be an inspiration by President Kennedy. In 1960, when John Kennedy was elected president, he received a lot of support from the young people. The old leadership had failed; the policies used then were fair. John F. Kennedy’s era was the start of the young leadership’s rule. He gave hope to the young and to the black African Americans, and was determined to attain the American dream. This was the case with the recent election. Most people preferred a young president to being ruled by an elderly person. President Obama gave America a hope, and promised to push America to achieve the American dream. Just as the youths supporting President John F. Kennedy believed, that nothing was impossible, so did the election of president Obama prove. The election of Obama’s election was also boosted by the fact that the Americans were fed up with Bush’s policies, which were also similar to those of John McCain. (Curtis Mark, etal, 2009, pgs 107-108) References 1) Curtis Mark, Owens Ronn, Age of Obama: A Reporters Journey with Clinton, McCain and Obama in the Making of the President, 2008, Nimble Books LLC, 2009, pgs 107-108 2) Gramm Kent, November: Lincolns elegy at Gettysburg, Indiana University Press, 2001, pg 183 3) North David, The crisis of American democracy: the presidential elections of 2000 and 2004, Mehring Books, 2004, pgs 97-99 4) Pauley Garth E. , The modern presidency civil rights: rhetoric on race from Roosevelt to Nixon, Texas A M University Press, 2001, pgs 105-112 5) Penrice Ronda Racha, African American History for Dummies, For Dummies, 2007, pg 169 6) Stern Sheldon M. , Averting ‘the final failure’: John F. Kennedy and the secret Cuban Missile Crisis meetings, Stanford University Press, 2003, pgs 40-41 7) William Terence Martin Riches, The civil rights movement: struggle and resistance, Palgrave Macmillan, 1997, pgs 57-58

Smart Car Technology :: essays research papers

Smart Car Technology Answer A : The TravTek navigationsystem is installed in 100 Oldsmobile Toronados, the visual part of the system is a computer monitor. Through detailed colour maps, it leads the driver through the town. The map changes all the time, cause a computer connected to a navigation-satellite, and with a magnetic compass installed, calculates the fastest or easiest way to your destination. When yellow circles appear in a particular place on the screen, it means that there is traffic jam here, or there has been an accident on the spot. The computer receives this information from the Traffic Management Centre, and it quickly points an alternative route out. b: The driver interact with the system through the so called "touch screen". 7000 buisnesses in the area are already listed in the computer, and you can point out your destination by searching through a lot of menus until you find it, or simply by typing the name of the street. when the place you want to go are registered you push the make destination button, and the computer programmes a route, the second after the route appears on the screen, while a voice explains it to you through the loudspeaker. c: The TravTek guides the driver through the traffic. The computer always knows where you are, and the navigation system makes it impossible to get lost in the traffic, unless you really want to, and deliberately make the wrong turns. It also guides you past traffic jams and problems who might crop up around an accident. In a town where you have never been, you will quickly be able to find your way to hotels, restaurants, sports arenas, shops and much more, just by looking through the various menus of the TravTek. d: The text definitely prefers the accuracy of the computer to the insecurity and misunderstandings who occur between two persons. The passage from line 54 and down clearly shows the point of view (quote): "...a guy on the gas station who, asked for directions, drawls: "Bee Line Expressway? Ummmm. I think you go up here about four miles and take a right, or maybe a left..."" The guy at the gas station are described as the incompetent fool who actually have no idea where he is himself... and his guidelines, insecure as they are already, will probably also be very hard to remember because of Ummmm, I think, maybe and or... Answer B: Japanese drivers can now find their way almost blindly, if they equip their cars with a digital map, who shows the position of the car. Based on the position of

Animal Cruelty :: essays research papers fc

Animal Cruelty The topic of animal cruelty is one of great importance to the wold today. Why we humans have the right reserved to treat animals as lesser individuals is beyond me. Animals are fulfilling their part in the ecosystems and communities of the earth, and to the best extent that they are able. For example, a spider is being the best possible spider that it can be, spinning webs and working diligently at what it knows best, not bothering any creatures of the earth besides the ones which it needs to capture for food. We, as humans, decided that we are a much advanced life form and can basically treat anything else in this world in ways which we cannot imagine being treated. As a result the threads holding our earth together tightly in the balance are being slowly unraveled to lead into ultimate self-destruction. In 1988, 16, 989 animals died in laboratories in the United Kingdom. This was due to such tests as acute and chronic toxicity experiments, where the animals are forced to consume substances such as perfume, make-up and other beauty products and are often literally poisoned, their systems literally overloaded by the substance in question. Another testing method is the Lethal Dose 50 percent test or LD50. In this procedure at least half of the animals must die in order for the government to figure out how much a human can ingest without dying. In one such test some animals were fed 4. lb. of lipstick and one ended up dying of intestinal obstruction. In another, 7 pints of melted eye shadow was fed to rats. In yet another, mice were wrapped in tin foil and grilled in ultraviolet light to test a sun block cream for a total of 96 hours. The results of the test were that the longer the mice stayed in the rays, the more sunburnt they got. But that is not all. A wax product used in many cosmetics was dosed into animals by a stomach tube. The amount that they used is equivalent to feeding 1 Â « lb of the stuff to humans. The animals involved soon began salivating, bleeding from the nose and mouth, and had extreme diarrhoea. As the test progressed some more, the animals became emaciated and unkempt, had congestion in the lungs and kidneys and solid wax in the stomach. The infamous Draize eye test cannot be forgotten either. Chemicals are instilled into the eyes of rabbits in stocks, often for up to seven days. And because their eyes are physiologically different from ours, they cannot produce

Movement Towards Decolinization Essay

Introduction â€Å"Movement Towards Decolonization .† Before I start the basic part of my coursework introduction I would like to define these words and the meaning of this statement . Movement – an act of changing location or position . Towards – moving or coming to a particular direction . Decolonization – to grant independence to a colony . With my understanding the statement â€Å"Movement Towards Decolonization † is literally meaning that The Bahamas was making a change in government and the rights for Bahamians in their own society . They know what they needed to accomplish and where they were headed to become not only independent people but an independent nation to better our Bahamian Society from a colony . In this history coursework I’m going to write a detailed account of the Burma Road Riot in Nassau, Bahamas in 1942 . What effects the Burma Road Riot had on the development of political parties and trade unions of The Bahamas . Also act as a member of the Taxi Cab Union during the General Strike of 1958, where I’m speaking about what I’ve experienced . Lastly is to give an explanation of the sources given which I consider to be true and prove that the 1942 riot was responsible for the political changes that took place during the 1950’s and 1960’s . Question 1 a) Write a detailed account of the Burma Road Riot in Nassau, Bahamas. The Burma Road Riot occurred in the year of 1942 due to unfair wages . During 1942, with the Americans being at war, the US decided to expand Oakes Field to establish new air bases . The Pleasantville Company was responsible for the construction . As a result of the expansion, three hundred jobs became available to Bahamians and Americans who were hired to work on this project . However the Americans were paid more than the Bahamian workers even though they performed the same work . Discontent arose among the Bahamian workers and resulted in a riot, and Bahamians also thought this was because racial discrimination because the Americans were white . Hundreds of workers left their jobs at the Oakes Field Airport and marched onto Bay Street . On Monday morning June 1st , hundreds of workers, who carried machetes, sticks or clubs marched into town and gathered in the vicinity of the public buildings which rioting and looting took place where five persons died and many were wounded . The rioters were addressed by few officials who urged peaceful demonstrations . In the main time, however other demonstrations were surging up Bay Street from the West, smashing windows and looting shops . Fire was set to a shop on Bay Street, which had threatened the entire district . Police Officers made an attempt to restore order . The Riot Act was read and a curfew was strictly enforced that same day prohibiting anyone who isn’t a member of arm forces or police from being outdoors between 8pm and 6am . On June 8th the curfew was revoked . Another reason for the riot taken place was economic depression . Bahamians were poorly represented in Parliament which at the time highlighted racial discrimination . As a result of the riot, the governor announced that the wage of the unskilled workers would be raised from 4 shillings to 5 shillings a day . In addition there was a free meal provided . Reforms were seen as a necessity in the field of taxation of representation . There was a need for modern labor legislation to be impacted in the field of trade unionism and workers compensation . It is interesting to note that Randol Fawkes was known as the father of labor . b) What factors contributed to the social unrest of the 1930’s and the 1940’s? Their is a history of Trade Unions Movement in The Bahamas during the 1930’s and the 1940’s . It is closely associated with the struggle for social and economic justice for the people of The Bahamas . Before independence in 1973 The Bahamas was controlled by the colony of Great Britain an even though Trade Unions were operating in Britain at the time, the Trade Unions that were in existence in The Bahamas before 1943 were operating illegally . The earliest attempt to form a Trade Union in The Bahamas was recorded in 1866 when employees of The Morton Salt Company in Inagua formed the Salt Workers Union . This union soon became an in-house union and because of the small size of the operation of the company was dissolved . There were two other unsuccessful attempts to form unions here in The Bahamas . In 1935 the Associated Bahamas Car Owners and Taxi Cab Drivers Union was formed . The Modern Trade Union movement in The Bahamas began early in the 1930’s with the formation of the Taxi Cab Union . Trade Unions have played a balance role in the development of the country . The first benefits of Workers in The Bahamas began with the riots of 1942 (Black Tuesday) . Also there was no form of Bahamian government to represent the people of the nation . Question 2 What effects did the social unrest of the 1930’s and the 1940’s have on the development of trade unions and political parties in the Commonwealth of The Bahamas? Using Source B, â€Å"As a consequence of the riot, the first awakenings of a new political awareness began to be felt in the hearts of black people, time and remarkable foresight, courage and initiative of a few dedicated members of that majority were all that were required to crystallize this awareness into a mighty political force.† Prior to 1953, there were no political parties in The Bahamas . The Bahamas was governed by a small group of merchants known as the Bay Street Boys . The Bahamas was not represented equally until they organized a political party, forcing the proprietary to do the same . In October 1953 when the Progressive Liberal Party was formed by Black Bahamians . The Progressive Liberal Party was established by William W. Cartwright . The Progressive Liberal Party fought against racial discrimination, also being able to allow women to vote . In 1956 anti-discrimination resolution was introduced in the House of Assembly and was easily passed opening restaurants, hotels and the theatres to those who were once not allowed because of their skin color . Another effect was in the growth and development of the Trade Union Movements occurred in January 1958, and was known as the General Strike of 1958 . The strike is known to be one of the three significant events that heralded the Labor Movement and solidified its place in history as the catalyst for social economic justice for the Bahamian workers. The primary dispute of the General Strike was between the Government and the Taxi Cab Union . It began on November 1st, 1957 as a result of the Government granting contracts to white tour companies and because of this the Taxi Cab Union was informed that their services were no longer needed . Under the leadership of Sir Clifford Darling and others, the Taxi Cab Union blocked all traffic to and from Nassau International Airport and the Commissioner and his policemen could not do anything about this situation . After several weeks of negotiation an no agreement or settlement was taken place, the Taxi Cab Union called on The Bahamas Federation of Labor led by Sir Randol Fawkes and asked for assistance . The strike was around tourist season . Sir Randol Fawkes responded that a General Strike should be called, not only for the Taxi Cab Union but also to dramatize the fight for all Bahamians for greater dignity and self-respect on the jobsite through decent wages and better working conditions . There was no violence carried out by the striking workers and leaded Bay Street businesses . On 29th January, 1958, His Excellency Sir Raynor Arthur brought representatives of the Taxi Cab Union and the Tour Companies together at a conference where they signed a detailed agreement providing equal division of transportation to an from the airport . Mr. Randol Fawkes was elected to the House of Assembly in 1956 and was the only member of the Labor Party in Parliament . Due to the 1958 strike the pressure was put on by the opposition and the Government of The Bahamas called an election in 1962 . When the opposition could not correct the faults because of the United Bahamian Party’s control in Parliament, the Labor Movement and the opposition went to the International Community . The corrupt charges brought against the United Bahamian Party involved the Casino Industry which suddenly got an reaction from many persons around the World. During election in 1967, and because the Labor Party made sure the word of corruption in Government was spread this made them play a major role . In the 1967 elections there were four candidates from the Labor Party but only Randol Fawkes was successful . There were only 38 seats in the House of Assembly, and the United Bahamian Party and the Progressive Liberal Party 18 seats so because of this the each representative had to make a decision to join together . Randol Fawkes paved the way for Black Majority Rule in The Bahamas . Under the Progressive Liberal Party Government, Sir Randol Fawkes became the first Minister of Labor and embarked on a mission to adopt new Labor legislation that would change the scope of The Bahamas for many years . However, in 1967 the Trade Union Movement was the major factor in the Progressive Liberal Party becoming Government of The Bahamas as a result causing Majority Rule in the Country . Since 1967, the Trade Union Movement has been able to have a powerful effect in the election of both the Progressive Liberal Party and the Free National Movement Government . There are four major events in the history of The Bahamas that mean something to the critical role to the Trade Union Movement played in the growth and development of The Commonwealth of The Bahamas . Also the Trade Union Movement played a significant role in the fight for independence of The Bahamas . Sir Randol Fawkes, who was the member of Parliament and leader of the Bahamas Federation of Labor made the first move in trying to put in place the lead to independence . On September 10th, 1966 Sir Randol Fawkes made a motion on the floor of House of Assembly for a select committee to invite the Government of The United Kingdom to convene a Constitutional Conference to establish the guidelines for the independence of The Bahamas . A wise person once said, â€Å"The Labor Movement is the bedrock of the Bahamian economy. If there are no workers in the hotels, no teachers in schools, no nurses in the hospitals, no workers in civil service and corporations, the country would come to a stand still.† Question 3 You are a member of the Taxi Cab Union during the General Strike of 1958. Give an account of your experiences during the strike. When the Nassau International Airport had opened, we thought this meant better days to come . Being apart of the Taxi Cab Union our hopes were high because this meant more tourist coming to Nassau, New Providence where this meant we would be able to provide for our families and still could buy a nice watch from the money left, well we thought wrong! It all started in 1957 when the Government had granted the white tour companies the exclusive right to operate transportation services between the Nassau International Airport and the city . Therefore we, the taxi cab drivers were not needed . The Taxi Cab Union officers thought this may cost their company to be out of business . It also threatened our lively hood, wondering how would be able to provide for our families . When my wife heard about this she asked what will I do because there wasn’t any money coming in . I told her I really loved my job, so others and I would push the issue . Our leader of the Taxi Cab Union, Sir Clifford Darling told us, the taxi cab drivers to block all traffic to and from the Nassau International Airport and he took the keys for the taxi’s so we wouldn’t be able to move the vehicles when asked to do so . No one could of control this situation . After several weeks of negotiations that failed the matter erupted again in January 1958 . This came to the height of the tourist season . The officers of the Taxi Cab Union called on Sir Randol Fawkes who led the Bahamas Federation of Labor and asked him to help us with the situation . He responded and said that we should held a â€Å"General Strike† with other Bahamian workers who were treated unfair on their jobsites, fighting for self-respect, decent wages and better working conditions . I couldn’t believe the amount of Bahamian workers who not only supported the Taxi Cab Union but other workers and themselves . There was both men and women up and down the West and East of Bay Street . I also remembered British Troops were sent to try get control of the situation but was unsuccessful . At the end of the month of January the Governor brought one of the Tour Company representatives and one of the Taxi Cab Union representatives together to make a deal for equal division of transportation of tourists to and from the Nassau International Airport . Order and peace was brought back at the airport and everyone had a fair chance even the other Bahamian workers, which was a success by getting wage incensement and fair treatment . Question 4 Study ALL the sources . â€Å"The 1942 riot was ultimately responsible for the political changes that took place during the 1950’s and 1960’s . Do these sources prove this view to be true? Explain your answer fully . Yes the 1942 riot was ultimately responsible for the political changes that took place during the 1950’s and 1960’s, but only Sources A, B, and D I find to be true . Source A says that, â€Å"The 1942 riot in Nassau was a short-lived spontaneous outburst by a group of disgruntled laborers, and occurred against a background of narrow socio-economic and political parties .† This statement I find to be true because the Burma Road Riot occurred because of unhappy workers who were obviously treated unfairly, different from the White American workers, the Black Bahamian men were payed less than the white workers . Therefore I feel as if it was racial discrimination taken place . About 16 years later there was a General Strike in 1958, where unions were unpleased and because of this these events played a major role in society . They decided someone had to stand out for Bahamian rights . This is where political parties came into place to represent Black Bahamians and not only the workers . The first political party formed in The Bahamas was in October 1953 known as the Progressive Liberal Party, which can be understood in Source B where it is stated that, â€Å"As a consequence of the riot, the first awakenings of a new political awareness began to be felt in the hearts of black people, time and the remarkable foresight, courage and initiative of a few dedicated members of that majority were all that to crystallize this awareness into a mighty political force . Someone had opened there eyes and see that the Bahamians were facing major problems not amongst each other but amongst the people they worked around and worked for . They needed to be defended and one person couldn’t have done it alone, so brave men who were dedicated to their country and own people came together and formed something that I won’t call a political party but of leading fathers of our nation who made it better for not only their generation but for future generations . Some like Sir Randol Fawkes, Sir Lynden O. Pindling, Arthur Hanna, Sir Milo Butler, Curtis McMillan, Clarence A. Bain, Sir Clement Maynard, Sir Cecil Wallace Whitfield, Carlton Francis, Sir Alvin Braynen, Warren Levarity and Geoffrey Thompson . However Source D I also find to be true because after the riot and the strike there was an improvement of the Government, where they stood up for all Bahamians and Sir Lynden O. Pindling stated and I quote, â€Å"When the great heroes of our struggle stood on Burma Road, he intoned, they did not stand alone . When they stood in the General Strike against the property vote they did not stand alone .† Therefore he was right because a political party stepped in and defended the rights of the Bahamian labor unions, where this was a great achievement because if a political party hadn’t stepped in The Bahamas would of probably be the same before the year of 1942, where we would’ve got treated unfairly . Conclusion This coursework have open my eyes, to see that Bahamians fought for their rights and the great people who did it from the Progressive Liberal Party, the Taxi Cab Union, the Bahamas Federation of Labor and the Labor Party . Also this helped me to read and understand . Understanding the history of The Bahamas and what great deed those legends did for The Bahamas . Which they made it better not only for their generation but for my generation and generations to come . If it wasn’t for Black Bahamians fighting for their rights, Black Bahamians would’ve of probably still be treated unfairly, some may have live in poverty, lack of non-racial government and no independence from England . This coursework has helped me a lot to understand history and its meanings .

THE CAUSES OF WORLD WAR ONE essays

THE CAUSES OF WORLD WAR ONE essays World War I started in the summer of 1914. Most of the war took place in Europe. The war was long and lasted four years. World War I was unlike any previous wars. New weapons such as machine guns, tanks and poison gas made fighting deadlier than ever. Also, the civilian population was no longer safe from attack by military forces. Submarines changed naval warfare because they could sink ships without warning. Since, fighting was set all across the world they called it the World War. The main cause for the war was the assassination of Archduke Francis Ferdinand and his wife, who was heir to the throne of Austria- Hungary. The person who assassin Archduke was a Serbian nationalist on the morning of June 28, 1914, while he was traveling through Sarajevo. Sarajevo was the capital city of Bosnia and Herzegovina. The main reason why Archduke was assassin was because the Serbians feared that after his rise to the throne he would continue the persecution of Serbs living within the Austro H ungarian Empire. The Serbian terrorist organization, the Black Hand, had trained a small group of teenage operatives to break into Bosnia and carry out assassination of the Archduke. It was also believed that Nationalism, Militarism, and Imperialism were huge war factors for this war. To begin with, Nationalism was becoming a powerful force in Europe so people that had the same culture, language wanted their own country. Consequently, this was a problem to the Austria- Hungary government because they did not want to lose their power and control. In this case, the Slavs in the southern part of the empire were their main concern since they wanted to join up to Serbia. In addition to this, this tension helped people unite with each other, it also this got countries against one another. Nationalism created deep mistrust and even hatred between nations. Militarism is another factor, to understand what Militarism means we should reme...

Total Hip Replacement essays

Total Hip Replacement essays Total Hip Replacement 2 Total replacement of the hip joint or hip replacement, THR, indicates the replacement of the bodys natural hip joint bones with artificial parts, also known as prostheses(Simon, 1998). A number of diseases impair the hip joint bones so that THR becomes the most viable alternative to unbearable pain and/or inability to walk. The factors that indicate a need to perform total hip arthroplasty surgery is usually severe joint degeneration with hip pain that doesnt respond to oral analgesics, disturbs sleep, and limits the ability to walk or climb stairs (Dunajcik, 1989). The focus of this paper is to demonstrate the effects of the THR surgery on middle-aged individuals. The information includes the effects the illness will have on the patients physical state and Eriksons developmental stages were used to assess emotional state. The effects that surgery will have on the patients social, intellectual, spiritual, and social development was also examined. Discharge concerns such as proper ad ministration of medications, limitations of movement as not to displace the hip and other concerns were addressed. Also, possible community resources were located for the patients needs. ...

The Evolution of American Isolationism

The Evolution of American Isolationism â€Å"Isolationism† is a government policy or doctrine of taking no role in the affairs of other nations. A government’s policy of isolationism, which that government may or may not officially acknowledge, is characterized by a reluctance or refusal to enter into treaties, alliances, trade commitments, or other international agreements. Supporters of isolationism, known as â€Å"isolationists,† argue that it allows the nation to devote all of its resources and efforts to its own advancement by remaining at peace and avoiding binding responsibilities to other nations. American Isolationism While it has been practiced to some degree in U.S. foreign policy since before the War for Independence, isolationism in the United States has never been about a total avoidance of the rest of the world. Only a handful of American isolationists advocated the complete removal of the nation from the world stage. Instead, most American isolationists have pushed for the avoidance of the nation’s involvement in what Thomas Jefferson called â€Å"entangling alliances.† Instead, U.S. isolationists have held that America could and should use its wide-ranging influence and economic strength to encourage the ideals of freedom and democracy in other nations by means of negotiation rather than warfare. Isolationism refers to Americas longstanding reluctance to become involved in European alliances and wars. Isolationists held the view that Americas perspective on the world was different from that of European societies and that America could advance the cause of freedom and democracy by means other than war. American Isolationism Born in the Colonial Period Isolationist feelings in America dates back to the colonial period. The last thing many American colonists wanted was any continued involvement with the European governments that had denied them religious and economic freedom and kept them enmeshed in wars. Indeed, they took comfort in the fact that they were now effectively â€Å"isolated† from Europe by the vastness of the Atlantic Ocean. Despite an eventual alliance with France during the War for Independence, the basis of American isolationism can is found in Thomas Paine’s famed paper Common Sense, published in 1776. Paine’s impassioned arguments against foreign alliances drove the delegates to the Continental Congress to oppose the alliance with France until it became obvious that the revolution would be lost without it.   Twenty years and an independent nation later, President George Washington memorably spelled out the intent of American isolationism in his Farewell Address: â€Å"The great rule of conduct for us, in regard to foreign nations, is in extending our commercial relations, to have with them as little political connection as possible. Europe has a set of primary interests, which to us have none, or a very remote relation. Hence she must be engaged in frequent controversies the causes of which are essentially foreign to our concerns. Hence, therefore, it must be unwise in us to implicate ourselves, by artificial ties, in the ordinary vicissitudes of her politics, or the ordinary combinations and collisions of her friendships or enmities.† Washington’s opinions of isolationism were widely accepted. As a result of his Neutrality Proclamation of 1793, the U.S. dissolved its alliance with France. And in 1801, the nation’s third president, Thomas Jefferson, in his inaugural address, summed up American isolationism as a doctrine of peace, commerce, and honest friendship with all nations, entangling alliances with none†¦Ã¢â‚¬ Ã‚   The 19th Century: The Decline of US Isolationism Through the first half of the 19th century, America managed to maintain its political isolation despite its rapid industrial and economic growth and status as a world power. Historians again suggest that the nation’s geographical isolation from Europe continued to allow the U.S. to avoid the â€Å"entangling alliances† feared by the Founding Fathers. Without abandoning its policy of limited isolationism, the United States expanded its own borders from coast-to-coast and began creating territorial empires in the Pacific and the  Caribbean during the 1800s. Without forming binding alliances with Europe or any of the nations involved, the U.S. fought three wars: the War of 1812, the Mexican War, and the Spanish-American War. In 1823, the Monroe Doctrine boldly declared that the United States would consider the colonization of any independent nation in North or South America by a European nation to be an act of war. In delivering the historic decree, President James Monroe voiced the isolationist view, stating, â€Å"In the wars of the European powers, in matters relating to themselves, we have never taken part, nor does it comport with our policy, so to do.† But by the mid-1800s, a combination of world events began to test the resolve of American isolationists: The expansion of the German and Japanese military industrial empires that would eventually immerse the United States in two world wars had begun.Though short-lived, the occupation of the Philippines by the United States during the Spanish-American war had inserted American interests into the Western Pacific islands - an area generally considered to be part of Japan’s sphere of influence.Steamships, undersea communications cables, and radio enhanced America’s stature in world trade, but at the same time, brought her closer to her potential enemies. Within the United States itself, as industrialized mega-cities grew, small-town rural America - long the source of isolationist feelings - shrank. The 20th Century: The End of US Isolationism   World War I (1914 to 1919) Though actual battle never touched her shores, America’s participation in World War I marked the nation’s first departure from its historic isolationist policy. During the conflict, the United States entered into binding alliances with the United Kingdom, France, Russia, Italy, Belgium, and Serbia to oppose the Central Powers of Austria-Hungary, Germany, Bulgaria, and the Ottoman Empire. However, after the war, the United States returned to its isolationist roots by immediately ending all of its war-related European commitments. Against the recommendation of President Woodrow Wilson, the U.S. Senate rejected the war-ending Treaty of Versailles, because it would have required the U.S. to join the League of Nations. As America struggled through the Great Depression from 1929 to 1941, the nation’s foreign affairs took a back seat to economic survival. To protect U.S. manufacturers from foreign competition, the government imposed high tariffs on imported goods. World War I also brought an end to America’s historically open attitude toward immigration. Between the pre-war years of 1900 and 1920, the nation had admitted over 14.5 million immigrants. After the passage of the Immigration Act of 1917, fewer than 150,000 new immigrants had been allowed to enter the U.S. by 1929. The law restricted the immigration of â€Å"undesirables† from other countries, including â€Å"idiots, imbeciles, epileptics, alcoholics, poor, criminals, beggars, any person suffering attacks of insanity†¦Ã¢â‚¬  World War II (1939 to 1945) While avoiding the conflict until 1941, World War II marked a turning point for American isolationism. As Germany and Italy swept through Europe and North Africa, and Japan began taking over Eastern Asia, many Americans started to fear that the Axis powers might invade the Western Hemisphere next. By the end of 1940, American public opinion had started to shift in favor of using U.S. military forces to help defeat the Axis.   Still, nearly one million Americans supported the America First Committee, organized in 1940 to oppose the nation’s involvement in the war. Despite pressure from isolationists, President Franklin D. Roosevelt proceeded with his administration’s plans to assist the nations targeted by the Axis in ways not requiring direct military intervention. Even in the face of Axis successes, a majority of Americans continued to oppose actual U.S. military intervention. That all changed on the morning of December 7, 1941, when naval forces of Japan launched a sneak attack on the U.S. naval base at Pearl Harbor, Hawaii. On December 8, 1941, America declared war on Japan. Two days later, the America First Committee disbanded.   After World War II, the United States helped establish and became a charter member of the United Nations in October 1945. At the same time, the emerging threat posed by Russia under Joseph Stalin and the specter of communism that would soon result in the Cold War effectively lowered the curtain on the golden age of American isolationism. War on Terror: A Rebirth of Isolationism? While the terrorist attacks of Sept 11, 2001, initially spawned a spirit of nationalism unseen in America since World War II, the ensuing War on Terror may have resulted in the return  of American isolationism. Wars in Afghanistan and Iraq claimed thousands of American lives. At home, Americans fretted through a slow and fragile recovery from a Great Recession many economists compared to the Great Depression of 1929. Suffering from war abroad and a failing economy at home, America found itself in a situation very much like that of the late  1940s when isolationist feelings prevailed. Now as the threat of another war in Syria looms, a growing number of Americans, including some policymakers, are questioning the wisdom of further U.S. involvement. â€Å"We are not the world’s policeman, nor its judge and jury,† stated U.S. Rep. Alan Grayson (D-Florida) joining a bipartisan group of lawmakers arguing against U.S. military intervention in Syria. â€Å"Our own needs in America are great, and they come first.† In his first major speech after winning the 2016 presidential election, President-Elect Donald Trump expressed the isolationist ideology that became one of his campaign slogans - â€Å"America first.† â€Å"There is no global anthem, no global currency, no certificate of global citizenship,† Mr. Trump  said on December 1, 2016. â€Å"We pledge allegiance to one flag, and that flag is the American flag. From now on, its going to be America first. In their words, Rep. Grayson, a progressive Democrat, and President-Elect Trump, a conservative Republican, may have announced the rebirth of American isolationism.

The Contest in America Essay Example | Topics and Well Written Essays - 500 words

The Contest in America - Essay Example The mitigation and extinction of slavery is inevitable because the reforms in agriculture cannot accommodate the dynamics of slavery. In support of Mill’s statement, consider his explanation that, the demise of slavery is brought by political developments. The major political development leading to the death warrant for slavery is the formation of the Republican Party. The Republicans aim at uniting the northern and southern regions of America. However, each region has different views on slavery. The north has to outlaw slavery for the union to work. Stuart Mill argues that the desire to unite these region impacts more on slavery compared to abolitionists. Although the Republican Party is the brainchild of slave owners, it shifts its focus towards the abolition of poverty. The Republican Party takes arms against slavery and its extension; thus, signs the death warranty for slavery. Agrarian revolution symbolizes the death of slavery. The incompatibility of slavery with any sought of skilled labor prevents diversification of produce. 3Mill considers that the main crops cultivated using slaves can no longer be produced on the same land. Consequently, it is possible that slavery may die out because the farmers cannot find new fields that need slave labor. The death warranty of slavery comes from the depreciation of the pecuniary value of labor due to liberalization of production options. Slavery presents challenges that could evoke civil war. The North American region may fight the South American region. In case the south is not put down, the contest will become an anti-slavery one. Stuart Mill hopes that war continues for a long time so that it can regenerate American people. Therefore, the contest in America will focus on the abolition of slavery. It is evident that Mill’s statement, death of slavery comes from the possibility that slavery will come to an end. The war will mark the abolition of slavery; thus, its beginning is the death

The place of the doctrine of parliamentary sovereignty in the Essay - 1

The place of the doctrine of parliamentary sovereignty in the government of the United Kingdom has changed in recent years and the process of change will continue during the present century Discuss - Essay Example judiciary and the political branch of the government, has rendered it very important to prevent the concentration of power in any single branch of the government (Warren 6). A.V. Dicey originated the concept of parliamentary sovereignty. This doctrine was accorded considerable significance in Britain and her former colonies. The concept of parliamentary sovereignty entails two ideas. First, Parliament is the apex entity that can enact or rescind any law, irrespective of its nature. Second, no other entity can challenge or set aside a law made by the Parliament. However, the doctrine of parliamentary sovereignty has been frequently contested by judges and the legal profession in the UK, New Zealand and Australia (Warren 5). Dicey has also stated that the rule of law, eliminated uncertainty, prerogative and wide discretionary authority, and established the predominance of the standard law. Moreover, the rule of law, does not permit any entity to be exempted from the duty to obey the law (Lewans 83). Moreover, parliamentmentary sovereignty implies that Parliament can make or unmake any law irrespective of whether such a course of action breaches international laws or the principles of common law. Domestic courts, are required to enforce the laws made by Parliament (Fabunmi and Araromi, 196). In order to achieve the status of an Act, a bill has to receive a majority of the votes in the House of Commons, as well as the House of Lords. Thereafter, Royal Assent has to be accorded to this bill. In the context of the aforementioned majority of the votes, a bill becomes an Act, even if it is passed by a majority of one vote. The nature of the law passed by Parliament, irrespective of whether it is a constitutional law or an ordinary law, is not subject to any distinction (Loveland 24). This is an important facet of parliamentary sovereignty. The legislation passed under an Act of Parliament, is of equal status as legislation passed in the normal course. This important

Women Among the Celts Research Paper Example | Topics and Well Written Essays - 2250 words

Women Among the Celts - Research Paper Example The Celtic life remains today a historical masterpiece of ancient communities and how such an ancient community differentiated itself from the rest through its beliefs, practices and cultures. Similarly, unlike in other ancient communities, the Celtic woman was much different, and played much more roles in the community than women in other communities at this time. Though the current history might have been badly tainted by the Christian monks through Christian moralizing, conquering of such communities, and interpreting their practices in determining what was acceptable and what was not, the Celtic practices and culture regarding women stands as a unique culture, where women played a central role and earned great respect. The Celts were an ancient community occupying the major parts of the British Isles and Europe for more than 800 years, between 700 BC and their last mentions before they were completely assimilated into the Roman Empire around 100AD.1 According to Fox, the Celtics had no established empire, hand no known cities, did not develop any written language, but their culture had a great impact in Europe, spreading all over from Ireland to the Black Sea. In fact as fox explains, their name is derived from the Greek word ‘Keltoi,’ meaning a hidden people; a reference given due to the lack of an elaborate written language. All tales were memorized and carried from generation to generation by the wise men, or the Druids, who were committed to a rigorous study to commit everything in their memory. The druids as explained above included both men and women. The history of the Celtic people was transcribed between 6th and 7th AD by Irish Monks forming the famous collection known as the Ulster Cycle, which is thousands of years old and from which much of the Celtic people history is learned and well conceptualized. Spence argues that in the ancient Celtic society, the Druids and Druidess were members of an intellectual elite group with knowledge and advanced training, which qualified them to practice as priests in the Celtic pagan religion.2 Interestingly, the above elite group underwent a rigorous training of more than 20 years studying astronomy, law, poetry, literature, and history of the community. Female druids had a role of mediating for their community, performing sacrifices, presiding over religious functions, and interpreting omen in the community; they were therefore important religious mediators held in high esteem among the Celtics. Mainly, the Druids and their male counterparts the Brads and Vates monopolized community rituals (Jones, 84).3 Moreover, as Jones noted, no ancient sources explains women as having played any important part as priestesses. This has been problematic in that as Jones argues the Roman observers, mainly males and having come from a male dominated culture could have ignored the recognition of Celtic women in power. This was because; in the Roman Empire, a woman was observed as a possessio n of a man; the idea of having a female in such a leadership position was not worth any thought to them. The history of having Celtic women as both rulers and chieftains was therefore a greater probability, noting that they were prominently involved in religious practices and rituals; the lack of any evidence to show their roles in power could have been affected by the Roman men’s ego, through which the myths of the Celtics were passed down through generations. This is more probable noting that Tacitus in the first century CE claimed that â€Å"the Celtics made no distinction between female and male rulers,†

Analyzing Literature with The Method(E) Assignment

Analyzing Literature with The Method(E) - Assignment Example Play, playing, dolls appear severally a clear indication that the narrator enjoys playing, but she feels stupid/weird for having played with a toy; â€Å"I felt stupid for having played with a toy that day† (Katie N.p). Play and bleeding- â€Å"I’ve been bleeding monthly for more than 20 years now and I figure I’m allowed to play with anything I want† (Katie N.p). The author states this when we very well know that she is already an adult and should not engage in childish plays. Contrasts; Play and bleeding- the narrator states that she is allowed to play after bleeding monthly for over 20 years yet the bleeding signifies ‘menstruation periods’ growing up thus should not be playing with toys. Step 5: one of the most important aspects that I can take from step 4 is play and bleeding. The narrator states that she is allowed to play after bleeding monthly for over 20 years yet the bleeding signifies ‘menstruation periods’ growing up thus should not be playing with toys. This indicates the narrators love for play and dolls. Even as an adult, she still plays with dolls, ironically. Moreover, the narrator repeats the playing concept to emphasize and reiterate her love for

Final Assignment Example | Topics and Well Written Essays - 1500 words - 3

Final - Assignment Example At the moment there is only one international instrument which applies generally to all forests: The Non-Legally Binding Instrument on All Types of Forests 2007. This instrument does not meet the specific needs of tropical rain forests and therefore does not address the specific causes of tropical rain forest deforestation. As a member of Protection of Tropical Rainforests, I would like to suggest the implementation of the International Convention for the Conservation of Tropical Rain Forests and recommend including the following 12 articles: Article 1: State parties will implement measures to promote and improve farming methods and techniques that replenish soil nutrients. (This article was selected because a number of countries in which tropical rain forest exists have poor farmers who depend on farming to survive. The farming methods used by both poor and economically successful farmers can be exploitive and contribute to soil degradation in the tropical rain forest).4 Article 2: State parties undertake to implement a system in which poor farmers are able to own title to a parcel of land in tropical rain forest for the purpose of farming. (This article is necessary as it is believed that once a farmer owns his or her farmland, they will have an incentive to safeguard against soil degradation to ensure that the soil is good for continued farming).5 Article 3: State parties shall introduce policies and laws that prohibits farmers that have been issued title to land for farming using other areas of the tropical rain forest for farming. (This should increase the incentive of farmers to keep the nutrient value of the soil to which they have title. This would also prevent farmers moving on to other areas of the tropical rain forest).6 Article 4: State parties should implement policies for infrastructure planning that minimises the impact on tropical rain forests. (This article is

Analyzing Literature with The Method(E) Assignment

Analyzing Literature with The Method(E) - Assignment Example Play, playing, dolls appear severally a clear indication that the narrator enjoys playing, but she feels stupid/weird for having played with a toy; â€Å"I felt stupid for having played with a toy that day† (Katie N.p). Play and bleeding- â€Å"I’ve been bleeding monthly for more than 20 years now and I figure I’m allowed to play with anything I want† (Katie N.p). The author states this when we very well know that she is already an adult and should not engage in childish plays. Contrasts; Play and bleeding- the narrator states that she is allowed to play after bleeding monthly for over 20 years yet the bleeding signifies ‘menstruation periods’ growing up thus should not be playing with toys. Step 5: one of the most important aspects that I can take from step 4 is play and bleeding. The narrator states that she is allowed to play after bleeding monthly for over 20 years yet the bleeding signifies ‘menstruation periods’ growing up thus should not be playing with toys. This indicates the narrators love for play and dolls. Even as an adult, she still plays with dolls, ironically. Moreover, the narrator repeats the playing concept to emphasize and reiterate her love for

Personal Audit & Development Plan Assignment Example | Topics and Well Written Essays - 2750 words

Personal Audit & Development Plan - Assignment Example Dear Mr. Cudjoe, I came into contact with your company’s advertisement for a Marketing Executive in the Nigerian Yellow Pages and given my in-depth academic and professional knowledge in market management, I was prompted to apply. I have provided a full list of all relevant experiences and skills gained through my years of academic and professional life. Through these years, I have gained superior competence in areas of analytical thinking, market research, customer relations, cross-cultural integration, creative thinking skills, manipulation of situations to finding lasting solutions, data handling skills and ability to use a variety of computer programmes and software. What I find particularly interesting in this job is that it meets my very professional aspirations and objectives of taking up a market management position at a top multinational company and I am hopeful this is the time to exhibit what unique qualities I have to offer. Such a highly competitive position would therefore help in bringing out the best in me as a person. Over the past years, I have proven myself to be an excellent executor of duties, especially those that focus on the growth of a group and I am sure it is time to expand my expertise to this new group, which is your esteemed company. As a creative thinker, I shall bring to the fore of the company competitive creative thinking skills that is directed at finding alternative solutions to problems and applying the very best of interventions to solving problems.

Business Ethics Essay Example for Free

Business Ethics Essay As we have discussed the ethical issued related to production and distribution of wine, we will now focus on the ethical issues relating to the consumption of wine. The consumption of wine in U. S. has been on the rise since last fifteen years. The U. S. ranks 34th in wine consuming nations with wine consumption of 7. 69 liters per capita per annum. The consumption of wine in 1994 was 404 million gallons which increased to 658 million gallons in the year 2008. These figures show the growing popularity of wine in U. S. Consumption grew 2. 5% per annum. As capita income per person has increased, the wine consumption has also seen a increasing trend. According to U. S. Beverage Marketing Corporation, the organic wine consumption have rise in last few years. As people are getting environmental and health conscious, they are turning towards organic products. In 2003/04, organic wine consumption was about 6. 5% of total beverage market in U. S. , which increased to 9. 5% in the year 2007/08. This signifies the important aspect of change in the human nature that is turning to the products which is beneficial to both humans and environment. The type of wine customer consumes depends on the number of factors namely per capita income, household size, preference of quality over price etc. The nutrition facts of wine are minimal. There is no cholesterol or fat present in the wine. Generally, the alcohol content ranges in between 10-15%. Over consumption of wine can be dangerous to health as it can cause unconsciousness and high blood pressure. Nutrition Facts (Serving Size 6 oz) Amount per serving| Red Wine| White Wine| Calories| 123| 115| Protein| . 28 grams| . 14 grams| Cholesterol | 0| 0| Sodium | 8. 5 milligrams| 8. 5 milligrams| Carbohydrates| 2. 9 grams| 1. 35 grams| Vitamin B1(Thiamin)| . 01 %| . 01 %| Vitamin B2 (Riboflavin)| . 05 %| . 01 %| Vitamin B3 (Niacin)| . 13 %| . 12 %| Organic wine is the wine produced from organically grown grapes without adding any sulfites. Organic wine is the best quality wine obtained without relying on chemical fertilizers. The most important aspect of producing organic wine is the matching of unique characteristics of growing region with the most suitable variety of grapes. Different varieties of grapes need different soil and climate to grow. Usually, warm and dry climates are suitable for growing quality grapes and these climates protect the grapes against moulds and other diseases resulting from humid climate. The smaller sized grapes are suitable and desired for the production of organic wine because we get the distinctive taste for a particular wine from grape’s skin and the smaller grapes has high skin to juice ratio as compared to the large sized grapes. But the yield per field of small sized grapes is considerably low, which increase the cost of production per unit volume. The grapes in the organic vineyard are usually handpicked which allows only the ripest and healthiest grapes to be picked up. This process also minimizes the damage to the soil and the fruit. This accounts for the difference in taste of the wine. But this handpicking of grapes increase the labor costs. Low yield and handpicking of grapes, along with other factors, increase the overall production costs. Thus, organic wine is generally expensive than the regular wine. It is far better in quality and taste than the regular cheap wine. The consumption of organic wine has effect on the environment. As the grapes have been grown naturally, no pesticides or insecticide had been used and re-plantation of oak trees to replace the cut oak trees helps in preserving the nature and benefits the world around us by preserving the soil and help reducing the pollution to both air and soil. It helps maintain the balance of nature. The organic wine production is an ethical business process. Nobody feels cheated in this process, as the customer gets the quality products for the dollars he/she spends and know what he is getting as there is no deception on the labels, and the producer get the return for following the sincere ethical processes. Customers get the value for the money spent as they get high quality wine with distinctive taste. On the other hand, the producer earns enough to cover his costs of production and also makes a profit. The environment is also saved through this ethical business practices which is the biggest gain. On the other hand, the regular wine can be produced with the large sized grapes and the insecticides and pesticides are used on a large scale. As the yield of large grapes is more, the cost of production per unit volume is low. This results in lower prices. The regular wine is pretty cheap and available in abundance qualities. Thus, it is affordable to people with low income. It is cost friendly to both the wine producers and the customers. Wine producers can adopt mass production of the regular wine as the production costs are low and there are no special regulations to be followed, this result in increased profits. Customers are also attracted to the low- priced wine as they have to spend less and get their wine desire satisfied with this low priced regular wine as compared to costly organic wine. But there are consequences of drinking cheap wine. The production of regular wine has an adverse effect on the environment. As the consumption of regular wine is increasing, so does the adverse effects. The use of unlimited pesticides, insecticides and other chemicals not only pollute the soil but also the air we breathe. It even spoils the water bed beneath the soil. The deforestation of the oak trees is rapidly increasing. The effects are adverse than we could even think and they are long termed/ lived. The cheap wine could have health consequences too. The sulfites present in the wine can degrade person’s health. The cheap wine has much higher sulfur content than expensive organic wines. The consumption of this cheap wine could results in allergies, breathing problems, skin rashes, itches and nausea. Overindulgence of wine can raise the blood pressure which could be harmful. In the recent years, the genetically engineering wine production is on the rise. It is the method of wine production using the gene altered grapes. The genetically engineered vineyards are more resistant to the fungal diseases than the traditional vineyards. The main motive behind the genetical engineering is to make vineyards more resistant to diseases and increase the output of grapes. The researched concluded that these disease resistant plants would need very less pesticides, thus lowering the use of pesticide in production process. This is really beneficial for the environment. But it is feared that the genetically altered genes may result in uniformity of taste of different wines. But according to the reports; people have not accepted the genetically engineered wine. They have rejected the concept of genetically engineered wine as the fears of taste uniformity have raised concerns. According to the report by Greenpeace, California wine makers may have to face mass consumer rejection if they accepted the genetically engineered grapes for their wine production process. British retailers have also threatened California wine makers to quit importing their wine if they adopted the genetically engineered wine making process. Fact is that, Britain is the largest importer of California wine as it imports 30% of the state’s wine. Researchers have found out that the gene which is inserted into the wine grapes create a protein similar to that present in the bee venom. This could cause anaphylactic shock in some people and can also create other health issues. This deadly substance could not be put out the production process of the genetically engineered wine.

Hand Made Paper Products Marketing Essay

Hand Made Paper Products Marketing Essay Today in the world of modernization, the rapid urban growth has led to ecological deterioration globally. Many nations are adopting eco friendly practices in order to maintain balance between development and environment of the region. To contribute positively in the advancement and sustainable development, UAE is acting as a central point for all nationalities and ages which are concerned with the environmental protection and waste management. The UAE takes initiative to build green economy in the region and practices with several programmes and policies with an aim to become one of the world leaders for export of technology as well as eco friendly products. It also maintain a sustainable environment to support long term growth (Mohammed unveils UAEs Green Economy, 2012). This initiative includes several policies in the area of investment, agriculture and energy in which hand made paper products is one of the practices implemented in UAE. The demand of hand made paper products are gradually increasing for both domestic and industrial utilization. Handmade papers are used for the purpose of crafting, manufacturing gift items and carry bags. The handmade products are eco friendly in nature and also admired for style, simplicity and easy for use. Literature Review: The growth of handmade paper products has been remarkable as sustainability appeals directly to consumers. The education and awareness leads to the usage of the green products or eco friendly products in the society (Finding the green in todays shoppers). The usage of products is depending on consumers perception which can be influenced by the social awareness programs and also by avoiding hazardous and harmful products. For example, in order to promote paper bags usage of poly bag is restricted in India. The majority of consumers, more than eighty percents care about the uses of renewable energy (Harleysville, April 2011). At the same time this concern has diminished slightly in order to proceed for the advancement. Consumers primarily relate renewable energy with several benefits of environment and the living beings. Despite of common perception, region is also a major factor that influences consumer attitude for the usage of products. For example, UAE is more aware about the eco friendly product and implemented many programs such as carbon footprint, renewable power etc (Harleysville, April 2011). As per modern study, it has been found that eco friendly products are more preferred among other consumable products category and hence, there is a scope for the usage of these products (figure 1) (Harleysville, April 2011) Figure 1: Green purchases are far larger in more consumable categories Source: (Finding the green in todays shoppers) Figure 2: There is a huge prospect for companies to fulfill the latent demand for green products Source: (Finding the green in todays shoppers) The UAE found that adopting eco friendly products is not just good for the environment but it is also good for the business as there is vast opportunity for such products (figure 2) (Carla Ferraro, 2008.). Initially, consumers not eagerly adopts and implements the new technology but because of the threats of global warming and social awareness consumers are getting conscious and concern about the factors and thus contributing to the green environment (Carla Ferraro, 2008.). For Example, as per the news published in the various newspaper of the UAE, most of the consumers are switching towards the uses of Jute bags instead of plastic bags. In context to handmade paper products, consumers trend is gradually increasing with the awareness and education; although the UAE market majorly depend on the import from other countries for eco friendly products. Research Methodology: Research Design: In order to identify and analyze the consumer trends pertain to the Hand Made Paper Products in the UAE region, a research design has been formulated. In order to provide right direction to data analysis in the research we have formulated a well Prearranged Questionnaire. The questionnaire comprises of the questions asking about the characteristics of the Hand Made Paper Products which attracts the consumers towards their usage. The questionnaire is based on the 5 points Likert scale questions for the responses of the respondents in order to analyze the research findings more vibrantly. Please refer Questionnaire Document attached in Appendix for the Questionnaires. Sampling- Random Sampling: The sampling method that has been used in our survey is the Random Sampling Method. Random Sampling Methods include the acquiring of data from a non-specific selection of the target population so as to get a non-uniform data for the areas specified. The questionnaires are distributed among the respondents on the random basis and thus random sampling has been used for the collection of the data of the study by assorting questionnaires. Respondents and Sample Size: The sample size of the study is 100 and the respondents of the study are the retail consumers of various FMCG products. Sources of Data: The data associated with the project has been collected through both the sources i.e. primary as well as secondary sources of data collection. Data Collection: The Information pertaining to the Sources of Data Collection their respective Research Instruments are as follows: Analysis of Findings: Data Analysis: The data provided in this section includes the results obtained from the questionnaire which had been developed for analyzing the consumer trends pertain to the Hand Made Paper Products in the UAE region. Question 1 to Question 5: Q1. Gender: GRAPH: 1 Analysis: The above graph depicts that out of the total respondents of the study, 57% are males and 43% are females. Q2. Age: GRAPH: 2 Analysis: The above graph shows that out of the total respondents of the study, 10% belongs to the age group of 18-24, while 35% belongs to the age group of 25-31. 25% of the respondents belong to the age group of 32-38 years and 30% of the respondents belong to the age group of 39 and above. Q3. Nationality: GRAPH: 3 Analysis: The above graph depicts that 60% of the respondents are from UAE, 25% belongs to other Arabian Countries and 15% belongs to different other countries. Q4. Educational Qualification: GRAPH: 4 Analysis: The above graph shows that out of the total respondents of the study, 10% have qualification up to higher secondary, 20% are graduates, 25% are post graduates, 30% are professionals and 15% having other educational qualification. Q5. Monthly Income: GRAPH: 5 Analysis: The above graph depicts that out of the all the respondents of the study, 20 % have the monthly income of AED 10000-15000, 25% have the monthly income of AED 15001-30000, while 35% have the monthly income of AED 30001-50000 and 20% of the respondents have the income above AED 50000. Question 6 to Question 10: As per Appendix 1 GRAPH: 6: Products used for Carrying Daily Items GRAPH: 7: Affordable Rates and Augmented Quality GRAPH: 8: Multipurpose usability GRAPH: 9 : Market Availability GRAPH: 10: Durability GRAPH: 11 GRAPH: 12: Preference: GRAPH: 13 : Usage GRAPH: 14: Help Factor GRAPH: 15 Analysis of Question 6 to Question 10 as Per Appendix 1 The results of the study depicts that out of 100 respondents 30% prefers to use plastic products, 25% Hand Made Paper Products, 18% Polythene Products, 12% Jute Products and 15% uses other material in carrying daily items. The Hand Made Paper Products available at reasonable and affordable rates and augmented quality 35% of the respondent agrees with the fact. Out of 100 respondents 47 agrees with the fact that the Hand Made Paper Products have multipurpose usability and are easily portable, usable and recyclable. 25% of the respondents strongly agree with the fact that they prefer hand made paper products due to their easy availability in the market. Hand Made Paper Products are non durable to use as per 32% respondents. The Hand Made Paper Products act as good substitutes against harmful polythene products according to 48% strongly agreed respondents. 39% of the respondents agree that they prefer paper products due to the advertisements and environmental awareness. 37% of the respondents strongly agree with the fact that there is significant difference between the usage of handmade paper products and polythene based products. 49% of the respondents strongly agree with the fact that using Hand Made Paper Products is a good way to reduce the amount of paper wastage and they help in preventing deforestation and saving the forest reserves. 47% of the respondents strongly agree with the fact that Hand Made Paper Products help in saving the Earth from Green House Effect Global Warming. Conclusion and Recommendations: Conclusion: Hand Made Paper Products are easily portable, usable and recyclable. They are available easily in the market at affordable rate and good quality; although they are not durable; they are good substitutes against harmful polythene. Hand Made Paper Products is a good way to reduce the amount of paper wastage and they help in preventing deforestation and saving the forest reserves. Hand Made Paper Products helps in saving the Earth from Green House Effect Global Warming. So in order to become socially responsible towards our natural environment we should use hand made paper products in place of harmful plastic products. UAE has been more concern towards the usage of eco friendly products including the Hand Made Paper Products. Recommendations: In order to promote the use of hand made paper products the government should take following steps: Conducting various advertisement campaigns and environmental awareness programs. Put ban on the use of plastic, polythene products and encourage compulsory usage of hand made paper products. It should provide subsidy and financial assistance to the small scale industries which are producing the eco friendly paper products. It should enhance the market of hand made paper products by creating demand and offer supply. Making availability of the home made paper products at various retail shops so as to ensure their maximum usage. References: Carla Ferraro, A. J. ( 2008.). Environmentally Friendly Retailing. The Australian Centre for Retail Studies. Finding the green in todays shoppers. Harleysville, P. (April 2011). Consumer Attitudes About Renewable Energy: Trends and Regional Differences. National Renewable Energy Laboratory. Mohammed unveils UAEs Green Economy. (2012, January 15). Retrieved October 4, 2012, from http://www.emirates247.com/: http://www.emirates247.com/news/government/mohammed-unveils-uae-s-green-economy-2012-01-15-1.437708 Appendix: 1 Questionnaire: Dear Respondent, Please give few minutes to complete this questionnaire. Please be assured that your responses will be kept private and confidential and used for academic purposes only. PERSONAL INFORMATION: Name: __________________________________________________ (Optional). Q1. Gender: Male. Female. Q2. Age: 18-24 Years. 25-31 Years. 32-38 Years. 39 Years and Above. Q3. Nationality: UAE. Other Arabian Countries. Others. Q4. Educational Qualification: Higher Secondary. Graduate. Post Graduate. Professional. Other. Q5. Monthly Income: AED 10000-15000 AED 15001 30000 AED 30001 -50000 Above AED 50000 Q6. Which of the following do you prefer for carrying daily items? Plastic Products Hand Made Paper Products Polythene Products Jute Products Other Q7. Are the Hand Made Paper Products available at reasonable and affordable rates and augmented quality? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q8. Do the Hand Made Paper Products have multipurpose usability and are easily portable, usable and recyclable? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q9. Are the Hand Made Paper Products easily available in the market? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q10. Do the Hand Made Paper Products possess adequate durability? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q11. Do the Hand Made Paper Products act as good substitutes against harmful polythene products? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q12. Is your preference towards Hand Made Paper Products due to various Advertisements and Environmental Awareness? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q13. Do you feel any significant difference between the usage of handmade paper products and polythene based products? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q14. Using Hand Made Paper Products is a good way to reduce the amount of paper wastage and they help in preventing deforestation and saving the forest reserves. What is your opinion for this statement? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree. Q15. Do you feel that Hand Made Paper Products help in saving the Earth from Green House Effect Global Warming? Strongly Disagree. Disagree. Neutral. Agree. Strongly Agree

Beware of Your Washing Machine and its Shiftless Partner, the Dryer :: Exploratory Essays Research Papers

Beware of Your Washing Machine and its Shiftless Partner, the Dryer Professor’s comment: This student’s writing embodies a peculiar configuration of literary polish, linguistic facility, playful authorial self-awareness, and unadulterated goofiness. It is proudly, but not without trepidation, that I submit this essay to 123HelpMe and unleash the elegant lunacy of Rob Geis upon an unsuspecting world. Around the world, across America, even here in town, there is a crime occurring—a robbery of unguessed proportions and most of us aren’t even aware of it.It happens every week, yet we blithely aid and abet the criminals, willingly, if unconsciously, destroying the evidence of their heinous offence. These criminals are everywhere. They can usually be found working in pairs. They lurk in the dark corners of our home, or even in well-lit shops. The patrons of these storefront locations cast furtive glances at one another, feeding coins into slots as they are slowly, quietly robbed of their most prized possessions. I am talking about, of course, a theft of laundry. The criminals are your washing machine and its shiftless partner, the dryer. Manufacturers of these devious devices paint them white in order to enhance their image of cleanliness and honesty, but behind this friendly exterior there lies a crafty heart. Laundromat models are even equipped with glass doors. Through these doors, we watch, hypnotized, as our belongings are spun away from us. While discussing this laundry larceny, I refer not to the occasional petty pilferage of the odd argyle sock, in which every washer/dryer seems to indulge. This well-known and carefully documented occurrence is merely the tip, as it were, of the iceberg. Long misunderstood as pure coincidence, the lost-sock phenomenon was finally explained in an episode of the cartoon â€Å"Ren and Stimpy.† In this episode, the two fearless adventurers travel to an alternate universe, where they find an extremely smelly planet, which contains, amongst other sundry items, all the socks that have ever disappeared from our world. In retrospect, this kleptomaniacal attitude toward socks should have tipped me, of all people, off a little sooner. I have come to realize that I have been granted the gift of the Virgo, which is my astrological sign. Virgos are renowned for their attention to detail, although there are a few unenlightened souls who refer to us as obsessive/compulsive at best and anal-retentive at worst.

Rates of Reaction Investigation :: Papers

Rates of Reaction Investigation Aim - We are trying to see what effect changing light intensity has on the volume of oxygen produced. Prediction - Photosynthesis is where a plant uses sunlight, carbon dioxide and water to produce oxygen and glucose. The equation for this is: Carbon dioxide = water ====== glucose = oxygen I predict that as the lamp is placed further away from the plant the amount of oxygen produced will decrease. The factors that will affect the rate of photosynthesis are the amount of sunlight, the amount of carbon dioxide and water. These affect the rate of photosynthesis because they are the main factors. Temperature also affects the rate of photosynthesis because the enzymes stop working when the temperature becomes too high. The enzymes also work better at a warmer temperature than at a colder temperature because the particles move faster. This means that the faster moving particles collide with each other more. The more they collide the faster the rate of photosynthesis. The only plants that can photosynthesize are plants that are green. The plants that are green contain the pigment chlorophyll can photosynthesize. After entering the leaf through the stomata the carbon dioxide is trapped. The stomata in the leaf control how much water and carbon dioxide are let in and how much oxygen and glucose is released. The water is carried through the xylem from the roots and it is trapped in the chloroplasts. When the light hits the leaf its energy is trapped and used to break the bonds in the water and carbon dioxide. This means that the two compounds are being split into their elements. The elements of carbon dioxide, hydrogen and oxygen reform to create the compound glucose and molecules of oxygen. A limiting factor is one, which will not change so it is limited. The factor that I am going to change is light intensity. This is the main factor that will affect the rate of photosynthesis. The more light there is the more oxygen that will be produced.

A critical appraisal of the 2011 E.coli outbreak of food poisoning in Germany Essay

A critical appraisal of the 2011 E.coli outbreak of food poisoning in Germany Introduction            E. coli is an abbreviation that stands for Escherichia coli which is a rod shaped, facultative, Gram negative bacterium. This bacterium is very common in the lower intestines of warm blooded animals. Although not all types E.coli bacterium are harmful, there are some stains that are known to cause serious food poisoning in human beings. The harmless E.coli strains are components of normal flora and produce vitamin k2. Moreover, they are important to humans because they inhibit the growth of pathogenic bacteria in the intestines (Bill & Clark 2012:74). The gut flora is made up of 0.1% of E.coli and other related bacteria and is mainly transmitted through fecal-oral means. Many of E.coli cells can only survive for a short time outside the body making them good indicator organisms for testing environmental samples of fecal infection. However, recent research has discovered some strains of the E.coli bacteria that can survive for long periods of time outside the body.            The first case of E.coli outbreak in Germany was reported between May and June in 2011 and was largely concentrated in the northern parts of the country. According to German health officials, the foodborne illness was caused by a new strain of the E.coli bacteria known as O104:H4. The disease was mainly characterized by a number of complications like hemolytic-uremic syndrome  (HUS) and bloody diarrhea (Lan & Reeves 2002:84). The high number of deaths was mainly caused by hemolytic-uremic syndromes which require quick treatment. Initially, the outbreak was believed to have been caused by a strain of E.coli known as enterohemorrhagic (EHEC) but future research found that the outbreak was in fact caused by enteroaggregative E. coli (EAEC). Moreover, this strain of E.coli was found to have the ability to produce Shiga toxins. Initial epidemiological research had suggested that vegetables were the main source of infection. More specifically, the German agricultural m inisters identified one organic farm in Bienenbà ¼ttel as the most likely source of the infection. As a means of controlling the outbreak, the German government ordered for its immediate closure. Despite the fact that laboratories in Bienenbà ¼ttel did not detect the E.coli bacteria in produce, one laboratory in North Rhine-Westphalia later established that the outbreak strain was in fact present in packaged sprouts from the suspected farm. On June 30th 2011, fenugreek seed imported from Egypt were announced as the most likely source of the outbreak by the German  Bundesinstitut fà ¼r Risikobewertung (BfR)  (Federal Institute for Risk Assessment (Todar 2012: 29). The German E.coli outbreak affected 3,950 people in total and caused 51 deaths in the country alone. Other countries that were affected by the outbreak include the United States, the Netherlands, the United Kingdom, Switzerland, Denmark, Poland and Canada (Bill & Clark 2012: 93). At the beginning of the E.coli outbre ak, the German authorities claimed that the bacterium was most likely to have originated from Spain. Without carrying out any tests, the German health officials claimed that the O104 E.coli strain was most likely to have originated from cucumbers imported from Spain. However, future tests revealed that Spanish greenhouses were not the source of the E.coli strain responsible for the outbreak. This claim by the German officials provoked protests by the Spanish government because it made the country lose about 200 million USD per week in agricultural exports.            The 2011 E.coli outbreak in Germany was the worst ever recorded case of shiga toxin producing Escherichia Coli outbreak in the world. The outbreak started on May 8th and was declared over by the German health officials on July 4th the same year. The outbreak could have been more serious if the government did not alert the public to avoid consuming foods from areas suspected to be the likely source of the bacteria. In 2011, Germany encountered the biggest episode of Stec cases ever recorded: what added up to 3,842 cases were accounted for, incorporating 2,987 instances of research facility affirmed E. coli gastroenteritis with 18 passings and 855 instances of hemolytic uremic syndrome (Hus) that prompted 35 lethal conclusions (Lan & Reeves 2002:93). The episode began on May 8, topped on May 22, and was proclaimed fulfilled by July 4. One could contend that open health measures halted the pandemic by alarming individuals to maintain a strategic distance from the util ization of debased sustenance, yet it is likewise conceivable that the plague ceased on the grounds that polluted sustenances were no more present in the business sectors. The procedure has been openly scrutinized for being too moderate and for beginning false press advertisements joining cucumbers and not sprouts to the episode. Reflectively, this feedback must be seen with some control. In the beginning of the episode, the average reporting times for Hus cases were 8 days to analysis, in the ballpark of 10 days to illuminate the nearby health section, and around the range of 12 days for showing up for the Robert Koch Institute (Rki) (3). In a U.S. study on E. coli O157 contaminations, a normal reporting time of 7 days was attained. There are two purposes behind the slower reporting process in Germany (Ihssen et al 2010:83) Germany has a less-brought together open health framework, and these cases introduced with an abnormal profile, facing medical practitioners with another clinic al substance. An early epidemiological examination comprised of a case-control study including 26 mature people hospitalized with Hus. Univariate dissection connected just the utilization of sprouts with sickness. Notwithstanding, no sprout cautioning was issued at the start of the episode, since stand out quarter of the patients recalled having depleted sprouts. Next was an accomplice investigation of 177 subjects who had consumed at a solitary restaurant, prompting 33 instances of affirmed Stec the runs. As per the restaurant formula, every one of the 31 cases that could be questioned had depleted uncooked sprouts. An arrangement of natural and follow back and follow send examinations by the German assignment gathering recognized an assembly of Swedish guests who had depleted a sprout mixture. This finding indicated a sprout maker in easier Saxony, Germany, where in May one-third of the workers fell sick, with some of them contaminated with the pestilence strain O104:h4 (Lan & Ree ves 2002:102). The following pieces in this perplex were the wholesalers served by this grow maker, joining further groups to sprouts. Strikingly, the German sprout maker had a seed supplier that could be joined to 15 instances of O104:h4 contaminations in Bordeaux, France. These cases were clearly additionally connected with sprout utilization. The beat field gel electrophoresis example of the French disconnects was indistinguishable to that from the German flare-up however unique in relation to those of preoutbreak reference O104 strains, prescribing a solitary source clonal episode, predictable with the epidemiological confirmation. On 10 June, sprouts of fenugreek seeds foreign made from Egypt were declared by the German powers as the offender wellspring of sullying in this episode. On the other hand, none of the sprout mixtures (seeds) tried positive for O104:h4.            The force of the study of disease transmission contrasted and a microbiological methodology was highlighted by the failure to develop the scourge strain from any of the examined sprouts or from the sprout seeds which were taken from the handling chain. Growth of the strain was just conceivable in a couple of situations where back defilement was quite likely, for example, an opened bundle of sprouts from a family unit with illness. Because of the practically all around utilized society based identification routines for plagues, this disappointment speaks to an observation issue for health and sustenance security dominant voices as a rule. The issue could be brought on by the low irresistible measurements of the pathogen, its rot in nourishment at the minute of examination, or a particular physiological state of microbes characterized as suitable however nonculturable (VBNC). Numerous diverse bacterial species, incorporating E. coli, enter this Vbnc state as a reacti on to distressing ecological conditions (Ihssen et al 2010:125). Microbes in the Vbnc state don’t develop on microbiological media however recapture cultivability when revived after stretch alleviation. In fact, O104:h4 entered this Vbnc state when presented to supplement poor conditions, poisonous amassings of copper particles, or faucet water. Soothing the anxiety by copper particle chelating encouraged the revival of O104:h4. Be that as it may, these trials ought to be translated with forethought, since there is so far no immediate confirm that E.coli O104:h4 is found in the VBNC state in nature.            The epidemiological investigation of first fundamentally sustenance borne tainting gets to be much more troublesome when the starting pathogen transmission by means of the evolved way of life is traded by human-to-human transmission. Human-to-human transmission is known to happen in the ballpark of 20% of families with an O157:h7 essential patient. Optional family transmission from mature person patients was likewise prescribed for O104:h4 contaminations in France and The Netherlands, fundamentally dependent upon the perception of deferred onset contrasted with the brooding time of 7 to 9 days for O104:h4 contaminations. Optional transmissions were additionally reported in Hessen, Germany, which is arranged outside of the primary plague center in northern Germany (Todar 2012:38). The study recorded transmission in families, the healing facility, and the microbiological research center.            Health officials in Germany faced a lot of difficulties in isolating the causative organism mainly due to its versatile nature. Based on the investigations carried out during the German epidemic, there are two major distinct pathotypes of the E.coli bacteria namely enteroaggregative E.coli (EAEC and enterohemorrhagic (EHEC) E.coli. It becomes even more difficult to control the E.coli bacteria if the virulence genes are located in the mobile elements of the DNA. Based on this, E. coli outbreaks in Germany, Oregon and Michigan are not the last. This calls for the microbiological community to carryout more research and ensure that the E.coli strains are sequenced on time and in an open way (Peter et al 2011:84). In Germany, the annotation of the E.coli strain responsible for the outbreak was carried out in a community-wide approach through the use of the internet. It brought together bioinformaticians from all corners of the world working day and night to sequence the genomes. Some of the international health organizations that were involved in handling the outbreak were the European Center for Disease Prevention and Control (ECDC) and the world health organization (WHO). The main role of a UK Local Authority based Environmental Health Practitioner would have been control the spread of the bacteria by isolating all infected animals and farm produce. Lessons from the 2011 E.coli outbreak in Germany            There are a number of lessons that can be learnt from the 2011 E. coli outbreak in Germany. To begin with, there is need to come up with more safe ways of growing foods especially fruits and vegetables. The investigations into the cause of the 2011 E. coli outbreak established the presence of certain strains of the bacteria in a number of vegetables and not on sprouts alone. This raised the question of E. coli prevalence in the European fresh produce (Russo 2003:4). The second lesson that can be learnt from the 2011 E. coli outbreak in Germany is the need for better communication incase any harmful bacteria are found in foods. After the E. coli outbreak, the German government came under a lot of criticism for taking too long to announce the outbreak. The government took too long before it took the report to the Roberth Koch Institute (RKI) (Todar 2012:83). Many of the infections and deaths that resulted from the outbreak could have been avoided had the government w arned the people on time. Based on this, it is important for governments all over the world to have an efficient E.coli surveillance and warning system. The final lesson that can be learnt from the E.coli epidemic in Germany is the need to ensure food safety both nationally and internationally. Despite the fact that the 2011 epidemic was concentrated in one area, it had global impacts. According to investigations, the sprout seeds found in the implicated farm were found to have originated from Asia, southern Europe and Germany. It is important for countries to raise food safety standards mostly in free markets like the European Union. References Benzer S 1961, ‘On the Topography of the Genetic Fine Structure’,  Proc. Natl. Acad. Sci. U.S.A Bill Marler & Marler Clark 2012,’German E. coli O104:H4 Outbreak – $2.84 Billion in Human Damage’  : Food Poison Journal Connolly, Allison 2008)’  Ã¢â‚¬ËœE. Coli Outbreak Kills One More Patient as Source Eludes Investigators’, Bloomberg Ihssen J, Kowarik M, Dilettoso S, Tanner C, Wacker M, Thà ¶ny-Meyer L. 2010,’Production of glycoprotein vaccines in Escherichia coli’, Microbial Cell Factories Lawrence JG, Ochman H, 1998, ‘Molecular archaeology of the Escherichia coli genome’.  Proc. Natl. Acad. Sci. U.S.A. Lan R, Reeves PR 2002, ‘Escherichia coli in disguise: molecular origins of Shigella’,  Microbes Infect. Lee SY 1996, ‘High cell-density culture of Escherichia coli’,  Trends BiotechnolPeter Walker, Adam Gabbatt and agencies 2011,’E coli: European commissioner suggests  £135m payout for farmers | World news’,  The Guardian Russo E 2003,  Ã¢â‚¬ËœThe birth of biotechnology’,  Nature Todar, K.2012,’Pathogenic  E. coli’.  Online Textbook of Bacteriology. University of Wisconsin–Madison Department of Bacteriology Source document